COPYWRITING - Becoming a copywriter, the first step

An overview of the role

When I tell people I work as a copywriter, a lot seem to get what that means at first. But then later, they often ask: "What exactly do you do?"

"Everything that has to do with writing." It’s simple, but I know I’m oversimplifying—probably in a way that would make other copywriters want to argue with me. Because, without trying to sound dramatic, it’s so much more than writing words on a page. It’s about crafting words that convey a brand’s message, shape how it’s perceived, inspire action, and make it memorable.

I want to bundle the knowledge I’ve gained as a copywriter—from the initial research I did when I was just starting out to the lessons I’ve learned throughout my career—and share it step by step.

This first step is about getting a clear, high-level understanding of the role—what copywriters do, where they work, and how the work varies across industries.